In 2014, Zack Danger Brown launched what seemed like the most absurd Kickstarter campaign ever—asking for just $10 to make potato salad. What started as a joke quickly spiraled into an internet sensation, raising over $55,000. This strange yet inspiring story proves that sometimes, you don’t need a million-dollar idea to capture people’s hearts online. All you need is a potato and a good sense of humor.

I also made a short about this wild story—because honestly, it was too good not to share.

 

 

 

The Birth of a Potato Salad Phenomenon

 

Zack Brown’s original goal was simple and straightforward: he wanted $10 to make potato salad. There was no grand business plan, no revolutionary product—just a humble bowl of potato salad. But what made this campaign stand out was its sheer ridiculousness and Zack’s funny, relatable approach. The internet loved it.

Instead of treating the campaign like a typical Kickstarter, Zack kept things lighthearted and transparent. He shared silly updates and engaged with his backers in a way that made them feel part of something special and ridiculous at the same time. This approach turned the campaign into a viral sensation, with pledges flooding in not because people needed potato salad, but because they wanted to be part of the fun chaos.

 

From $10 to $55,000: The Power of Humor and Community

 

The campaign quickly blew past its modest $10 goal, eventually raising a staggering $55,000. This wasn’t just about raising money—it was about creating a shared experience. Zack offered quirky rewards that kept his backers entertained and involved, turning a simple food project into a community event.

By involving his supporters every step of the way, Zack transformed a joke into a movement. This collaborative spirit is a powerful reminder that sometimes, connection and shared humor are the best strategies for success.

 

What Happened Next?

 

With the funds raised, Zack threw a massive potato salad party that brought his backers and the local community together. But he didn’t stop there—he also donated the leftover funds to hunger charities, giving the campaign a meaningful and charitable twist.

This unexpected success story highlights how creativity and authenticity can resonate with people far beyond traditional business ideas. Zack’s potato salad campaign wasn’t just about food; it was about bringing people together in a fun and unexpected way.

 

Key Takeaways for Creators and Entrepreneurs

 

1. Keep it relatable and fun: Humor and transparency can turn even the simplest idea into a viral hit.

2. Engage your community: Involve your supporters with updates and quirky rewards to build a loyal following.

3. Don’t underestimate the power of connection: Sometimes, the shared experience matters more than the product itself.

4. Give back: Using success to support a cause adds depth and meaning to any campaign.

 

Conclusion

Zack Danger Brown’s potato salad Kickstarter campaign is one of the weirdest and most delightful success stories in crowdfunding history. It shows that you don’t need a groundbreaking invention or a complex business plan to capture people’s imaginations. Sometimes, all it takes is a potato, a sense of humor, and a willingness to share a little chaos with the world.

Whether you’re a creator, entrepreneur, or just someone looking for inspiration, this story is a viral reminder that connection and authenticity can be the best strategies for success—even if your project is as simple as potato salad.